Impactful actions that drive results
Discover strategies that work: events, game jams, influencers, expos, press, and FOMO campaigns to generate real traction.
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From Zero to 20,000 Wishlists: The Ultimate Guide to Promoting Your Game on Steam
Learn with real strategies, industry data, practical examples, and a complete step-by-step to turn visibility into success on the world’s biggest game showcase.
Investment - 57%
$ 🔒 $ 11,99
163 Pages
22 Chapters
+100 Readers
163 Pages
22 Chapters
+100 Readers
The Guide that Puts You Ahead of the Competition
Analysis, automation, and post-launch
Monitor your metrics with Steamworks, automate marketing processes, and learn from real success (and failure) stories. Use ready-made tools and checklists to leave nothing behind.
Digital presence
Create an optimized Steam page, use internal SEO, translations, and accessibility to reach global audiences. Learn to use social media, landing pages, and other platforms to turn visitors into wishlists.
About the eBook
This eBook was created for independent developers and studios who want to understand — in a practical and strategic way — how to gain visibility and achieve real results on Steam. 'From Zero to 20,000 Wishlists' is more than a guide: it's a complete map covering everything from Steam’s algorithm fundamentals to advanced marketing actions, event participation, influencer use, and paid campaigns. With real examples, ready-made checklists, useful tools, and detailed guidance, you'll learn how to structure your digital presence, create an optimized Steam page, engage on social media, and turn views into wishlists. Based on Mundo Gamer Network’s experience and that of various partner studios, the material compiles learnings, common mistakes, successes, and valuable insights for any developer looking to launch (or relaunch) a game with impact.
What will you learn?
✓ Strategic foundations and planning
✓ Positioning and Branding
✓ Powerful digital presence
Chapters
1
Foundations and Strategic Planning What is Steam and why it matters in the industry
2
Understanding the Steam Algorithm How wishlists impact your performance
3
Game Brand Positioning How to create a memorable presence from the announcement
4
The Role of Publishers in Building Visibility When to seek a publisher
5
Marketing Agencies and Specialized PR What to expect from a professional campaign
6
Creating a Flawless Steam Page Trailer, screenshots, tags, and persuasive copy
7
Localization and Accessibility on Steam Best practices for Steam and trailer localization
8
Landing Pages and Lead Capture Outside Steam Why and how to create your own site
and much more
Buy nowTestimonials Readers who took the first step
"We applied the guide’s strategies during our Steam Next Fest campaign and hit 10,000 wishlists before the demo even launched. It’s a must-read for any indie."
"The material is straight to the point and full of actionable examples. I finally understood how the Steam algorithm works and how to use events and social media with purpose."
"The section on publishers and influencers alone is worth the download. It completely changed how we approach partnerships and brought us much better results."
Who is this eBook for?
✓ Indie developers who want to grow on Steam
Whether you're starting your first game or already have a project underway, this guide shows how to turn effort into real results with visibility and wishlists on the world's biggest gaming platform.✓ Teams seeking a strategic and organized approach
From planning to execution, the eBook provides a clear structure for those who want to professionalize their launch and make data-driven decisions.✓ Studios looking to increase visibility and conversion
Even with a good idea and a finished game, converting interest into sales requires strategy. Learn marketing techniques, SEO, social media, events, and more to make your project stand out.✓ Anyone who wants to better understand publishers, agencies, and influencers
Discover the right time to seek partnerships, how to pitch your game, and what to truly expect from each type of support — with real examples and practical tips.
Ready to launch your indie game?
Our eBook covers strategies for planning, marketing, launching, and monetizing games, with practical tips and real-world examples for all experience levels.
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Unmissable combo!
Get both eBooks together and deepen your journey in the game market. More content, more strategy, more results.
Get yoursBoost your indie game
We offer personalized marketing strategies, including PR, social media, and exclusive content in Mundo Indie, MGN Magazine, and Mundo Gamer Community. With launch support and monetization consulting, we increase the visibility and success of your indie game. Explore Indie World
"My experience with Indie was super positive! The team was welcoming, patient, and friendly. The project was well-structured and important, giving space to the national indie world and enabling exchange with other countries. The interview was enjoyable, with a professional and relaxed team. The material produced was of excellent quality." 
Jamil Martinez, dev at Estúdio Capivara Prime
Jamil Martinez, dev at Estúdio Capivara Prime